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Digital Marketing Strategist should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plan and execute all digital marketing, including SMM/SEM, marketing email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor marketing and sales performance metrics to forecast trends
• Build strong client relationships through social media interaction
• Identify advertising needs
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Establish best practices in digital marketing
Other desirable aspects:
• Demonstrable experience leading and managing SMM/SEM,
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Superior communication skills, both internal and client-facing
• Ability to work effectively with a variety of internal teams, including Creative, Media and Technical Delivery Specialists
• Strong interest in technology or digital marketing
|Experience||3 - 5 Years|
|Salary||6 Lac To 8 Lac P.A.|
|Industry||Education / Teaching / Training / Counselling / Academic|
|Qualification||Professional Degree, Other Bachelor Degree, B.Tech/B.E, M.B.A/PGDM|
Company is into Education Technology
|About Company||The Company is into professional development services and numerous learning courses for the Corporate and Students.|
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